Helmet Band-Its Makes a Sundance Fashion Statement on KUTV 2News

Helmet Band-Its on 2NewsAlthough movies stars are plentiful on the streets of Park City, Utah, this week during the Sundance Film Festival,  KUTV 2News turned the spotlight Helmet Band-Its yesterday.

Reporters Cristina Flores and Heidi Hatch interviewed co-founder, Robin Dorman about her fabulous fashion accessory that is making a splash with festival goers and local residents.

In the report, Dorman stressed the importance of helmet safety and demonstrated how Band-Its will take your helmet from geek to chic. She also demonstrated their versatility and how easy is to transform your Band-It into a headband or a shawl.

To watch the entire segment, please click on the photo.