Although movies stars are plentiful on the streets of Park City, Utah, this week during the Sundance Film Festival, KUTV 2News turned the spotlight Helmet Band-Its yesterday.
Reporters Cristina Flores and Heidi Hatch interviewed co-founder, Robin Dorman about her fabulous fashion accessory that is making a splash with festival goers and local residents.
In the report, Dorman stressed the importance of helmet safety and demonstrated how Band-Its will take your helmet from geek to chic. She also demonstrated their versatility and how easy is to transform your Band-It into a headband or a shawl.
To watch the entire segment, please click on the photo.