Although movies stars are plentiful on the streets of Park City, Utah, this week during the Sundance Film Festival, KUTV 2News turned the spotlight Helmet Band-Its yesterday.
Reporters Cristina Flores and Heidi Hatch interviewed co-founder, Robin Dorman about her fabulous fashion accessory that is making a splash with festival goers and local residents.
In the report, Dorman stressed the importance of helmet safety and demonstrated how Band-Its will take your helmet from geek to chic. She also demonstrated their versatility and how easy is to transform your Band-It into a headband or a shawl.
To watch the entire segment, please click on the photo.
The Helmet Band-Its team travelled to New York City to be a part of Snow Biz, a one-day winter focused media event hosted by Snow Magazine on July 10, 2012 in New York City.
The Mandarin Oriental Hotel hosted the preview of next season’s hottest après fashions and sexiest ski wear during two runway fashion shows.
The latest Helmet Band-Its line of Faux Fur, Premium and Premium Plus Fur winter fashion accessories were on the runway of the Alpine Fashion/Après Wear fashion show that kicked off the Snow Magazine sponsored event.
Later that day, attendees were treated to a second fashion show featuring cutting edge Ski Wear fashions.
Helmet Band-Its can be purchased at select retailers and on its website.